Marketing
Case Study
Bible Reading Notes Campaign
As part of the marketing team, I helped to plan and collaborate with other in-house teams to produce various assets. These were for a campaign to raise awareness, drive traffic and generate sales and leads for some of Waverley Abbey Resources core Bible reading notes products.
Team
Employed in-house with Waverley Abbey Resources
Categories
Marketing
Advertising Campaign
As part of the marketing team, I helped to plan and collaborate with other in-house teams to produce various assets. These were for a campaign to raise awareness, drive traffic and generate sales and leads for some of Waverley Abbey Resources core Bible reading notes products.
Team
Employed in-house with Waverley Abbey Resources
Categories
Marketing
Advertising Campaign
PROJECT COORDINATION
Project start
At initial brainstorm and idea generation, we included all employees in order to get feedback and suggestions on initial concepts. Once all the preliminary stages had been completed, marketing working with Waverley’s design and editorial teams.
Production
During this project, I worked in the marketing team, and closely with the design and editorial teams to produce various assets for the communications and sales channels through which the marketing campaign would be released. Assets included a website landing page, emails, A4 adverts and A5 flyers plus social media images.
Roll-out
Roll-out of the assets produced across all channels was planned to be coordinated during the closing months of 2019 to coincide with a January start and including a special offer for new subscribers.
Project start
At initial brainstorm and idea generation, we included all employees in order to get feedback and suggestions on initial concepts. Once all the preliminary stages had been completed, marketing working with Waverley’s design and editorial teams.
Production
During this project, I worked in the marketing team, and closely with the design and editorial teams to produce various assets for the communications and sales channels through which the marketing campaign would be released. Assets included a website landing page, emails, A4 adverts and A5 flyers plus social media images.
Roll-out
Roll-out of the assets produced across all channels was planned to be coordinated during the closing months of 2019 to coincide with a January start and including a special offer for new subscribers.
CAMPAIGN ASSETS
Working with the design and editorial departments, all the imagery and copy was created and designed.
Landing page
Social media assets
Creative Ideas / Brainstorming
Flyers / Adverts for print
CAMPAIGN ASSETS
Working with the design and editorial departments, all the imagery and copy was created and designed.
Landing page
Social media assets
Creative Ideas / Brainstorming
Flyers / Adverts for print
Website landing page
The website landing page was created to conform to the look and feel of what was then the current website and brand.
Call to action
To keep the process as simple and smooth as possible, the user was presented with a ‘Subscribe now’ button, which took them straight to the subscription and payment form. This meant typically there would only be one or two clicks required to get to the subscription form depending on the entry point.
Email campaign
An example from the email campaign, built and sent in Mailchimp. This was sent out to thousands of potential new leads for the products.
Website landing page
The website landing page was created to conform to the look and feel of what was then the current website and brand.
Call to action
To keep the process as simple and smooth as possible, the user was presented with a ‘Subscribe Now’ button, which took them straight to the subscription and payment form. This meant typically there would only be one or two clicks required to get to the subscription form depending on the entry point.
Email campaign
An example from the email campaign, built and sent in Mailchimp. This was sent out to thousands of potential new leads for the products.
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