Marketing

Case Study
Bible Reading Notes Campaign

Working closely as part of the whole team at Waverley Abbey Resources, we comissioned various assets for a campaign to raise awareness, drive traffic and generate sales and leads for Waverley Abbey Resources core Bible reading notes products.

Team

Waverley Abbey Resources
Creative Bytes

Categories

Marketing
Advertising Campaign

Working closely as part of the whole team at Waverley Abbey Resources, we comissioned various assets for a campaign to raise awareness, drive traffic and generate sales and leads for Waverley Abbey Resources core Bible reading notes products.

Team

Waverley Abbey Resources
Creative Bytes

Categories

Marketing
Advertising Campaign

PROJECT COORDINATION

Project start

At initial brainstorm and idea generation, we included all employees in order to get feedback and suggestions on initial concepts. Once all the preliminary stages had been completed, we moved on to working with Waverley’s design and editorial departments.

Production

During this project, we worked closely with colleagues in the marketing department and also with the design and editorial teams to produce a landing page, email, A4 advert and A5 flyers plus social media images.

Roll-out

Roll-out of the assets produced across all channels was planned to be coordinated during the closing months of 2019 to coincide with a January start and including a special offer for new subscribers.

Project start

At initial brainstorm and idea generation, we included all employees in order to get feedback and suggestions on initial concepts. Once all the preliminary stages had been completed, we moved on to working with Waverley’s design and editorial departments.

Production

During this project, we worked closely with colleagues in the marketing department and also with the design and editorial teams to produce a landing page, email, A4 advert and A5 flyers plus social media images.

Roll-out

Roll-out of the assets produced across all channels was planned to be coordinated during the closing months of 2019 to coincide with a January start and including a special offer for new subscribers.

CAMPAIGN ASSETS

Working with the design and editorial departments, we created all the imagery and copy.
b

Landing page

Social media assets

Creative Ideas / Brainstorming

Email

i

Flyers / Adverts for print

CAMPAIGN ASSETS

Working with the design and editorial departments, we created all the imagery and copy.
b

Landing page

Social media assets

Creative Ideas / Brainstorming

Email

i

Flyers / Adverts for print

Website landing page

The website landing page was created to conform to the look and feel of what was then the current website and brand.

Call to action

To keep the process as simple and smooth as possible, the user was presented with a ‘Subscribe now’ button, which took them straight to the subscription and payment form. This meant typically there would only be one or two clicks required to get to the subscription form depending on the entry point.

Email campaign

An example from the email campaign, built and sent in Mailchimp. This was sent out to thousands of potential new leads for the products.

Website landing page

The website landing page was created to conform to the look and feel of what was then the current website and brand.

Call to action

To keep the process as simple and smooth as possible, the user was presented with a ‘Subscribe now’ button, which took them straight to the subscription and payment form. This meant typically there would only be one or two clicks required to get to the subscription form depending on the entry point.

Email campaign

An example from the email campaign, built and sent in Mailchimp. This was sent out to thousands of potential new leads for the products.

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