Case Study: Four page A5 rate card and landing page

The brief

This brief was to design an initial 4-page A5 rate card and website for a local directory in Shetland called The Shetland Handbook. Because this was a new speculative venture, the costs needed to be kept low while the client established the project from concept to first issue and a basic initial online presence.

Production

I produced a range of logo concepts, from which the client chose and refined their preferred design. I then provided an initial representation of a range of front covers for The Shetland Handbook and used these to complete the creation of the 4 page A5 rate card with prices and contact details. I also created a website landing page.

Result

The chosen design was used to begin promotion of The Shetland Handbook and start to generate interest and sales of advertising space to help support the publication.

Shown below are the chosen designs for the rate card, logo and the basic website landing page.