Graphic Design

Case Study
HDR Media Logo

The aim of this post is to give you an insight into the logo design process for an event planning and marketing consultancy to show some of the thought that can go into designing a good logo.

Team

Creative Bytes

Categories

Graphic Design

The first stage is to gather information and discuss requirements and needs. In this instance, the logo is for an event planning and marketing consultancy. Out of the information gathered, we might typically doodle a few sketches or sit down and sketch a bunch of ideas together as an initial brainstorm. For this case study, we’re showing you from the next stage, which is the first round of visuals, after initial sketches and brainstorming. We’re going to show you the entire range of visuals. For presentation to the client, we narrow the choices down quite a bit, so the customer sees the best of the best. However, it also means that we may have some more ideas in place if the client requests them.

Shown below are the first round of visuals (in black and white). We would keep in mind colours as we’re designing, even if we decide to do B&W versions first. Sometimes with a logo update parameters including colour are already set. For any corporate identity, a logo should work in black and white as well as colour across a range of media, so we woudl ensure the logo would work in black and white, greyscale and colour. Below the greyscale visuals are some colour visuals and finally the chosen designs. In further consultation with the client, the final logo design was chosen.

The aim of this post is to give you an insight into the logo design process for an event planning and marketing consultancy to show some of the thought that can go into designing a good logo.

Team

Creative Bytes

Categories

Graphic Design

The first stage is to gather information and discuss requirements and needs. In this instance, the logo is for an event planning and marketing consultancy. Out of the information gathered, we might typically doodle a few sketches or sit down and sketch a bunch of ideas together as an initial brainstorm. For this case study, we’re showing you from the next stage, which is the first round of visuals, after initial sketches and brainstorming. We’re going to show you the entire range of visuals. For presentation to the client, we narrow the choices down quite a bit, so the customer sees the best of the best. However, it also means that we may have some more ideas in place if the client requests them.

Shown below are the first round of visuals (in black and white). We would keep in mind colours as we’re designing, even if we decide to do B&W versions first. Sometimes with a logo update parameters including colour are already set. For any corporate identity, a logo should work in black and white as well as colour across a range of media, so we woudl ensure the logo would work in black and white, greyscale and colour. Below the greyscale visuals are some colour visuals and finally the chosen designs. In further consultation with the client, the final logo design was chosen.

Other Recent Works

Case Study: LivingStones Christian Centre

Case Study: LivingStones Christian Centre

Graphic Design and MarketingCase StudyLIVINGSTONES CHRISTIAN CENTRELivingStones Christian Centre is a charity which aims to be a resource for individuals and churches in north Hampshire area by supplying Christian books and resources and serving the local community by...

Case Study: Better U Therapies Website

Case Study: Better U Therapies Website

Website design & BuildCase StudyBetter U Therapies WebsiteBetter U Therapies is a small business run by Sarah that offers various specialist sports massage and scar tissue massage services. She is passionate about helping everyone enjoy good health whatever health...

The Perception of Hope

The Perception of Hope

Image ManipulationTHE PERCEPTION OF HOPEWe loved sourcing images and putting this digital artwork together on the theme of ‘Hope’. There are many things in the final image that represent metaphors all in a surreal dream world. We leave it up to the viewer to take from...

Let's Start Something new
Say Hello!

Use this form to make an enquiry about our services or ask us a question