Case Study
HDR Media Logo

The aim of this post is to give you an insight into the logo design process for an event planning and marketing consultancy to show some of the thought that can go into designing a good logo.

The first stage is to gather information and discuss requirements and needs. In this instance, the logo is for an event planning and marketing consultancy. Out of the information gathered, I might typically doodle a few sketches or sit down and sketch a bunch of ideas together as an initial brainstorm. For this case study, I’m showing you from the next stage, which is the first round of visuals after initial sketches and brainstorming. I’m going to show you the entire range of visuals. For presentation to the client, we narrow the choices down quite a bit, so the customer sees only the best of the best, rather than an overwelming mass of different ideas. However, it also means that we may have some more ideas in place if the client requests them.

Shown below are the first round of visuals (in black and white). I would keep in mind colours as I’m designing, even if I decide to do B&W versions first. Sometimes with a logo update parameters including colour are already set. For any corporate identity, a logo should work in black and white as well as colour across a range of media, so I would ensure the logo would work in black and white, greyscale and colour. Below the greyscale visuals are some colour visuals and finally the chosen designs. In further consultation with the client, the final logo design was chosen.