Marketing

Case Study
National Prayer Weekend Marketing

National Prayer Weekend was a project that ran from 2015-2019. Working closely as part of the whole team at Waverley Abbey Resources, we helped project manage various assets for a campaign each year to raise awareness, drive traffic and convert to signups for National Prayer Weekend.

Team

Waverley Abbey Resources
Creative Bytes

Categories

Marketing
Advertising Campaign

National Prayer Weekend was a project that ran from 2015-2019. Working closely as part of the whole team at Waverley Abbey Resources, we helped project manage various assets for a campaign each year to raise awareness, drive traffic and convert to signups for National Prayer Weekend.

Team

Waverley Abbey Resources
Creative Bytes

Categories

Marketing
Advertising Campaign

PROJECT COORDINATION

Project start

At initial brainstorm and idea generation, we had several meetings and consultations on initial concepts and learning from previous years. Once all the preliminary stages had been completed, we moved on to working with Waverley’s design and editorial departments.

Production

During this project, we worked closely with colleagues in the marketing department and also with the design and editorial teams to produce a animated video content, landing pages, emails, A4 adverts and A5 flyers plus social media images.

Roll-out

Roll-out of the assets produced across all channels was planned to be coordinated to reach as many people as possible, with bespoke content for previous participants and for potential new participants. Reminders and updates were created, and also a follow-up plan once the event had taken place.

Project start

At initial brainstorm and idea generation, we had several meetings and consultations on initial concepts and learning from previous years. Once all the preliminary stages had been completed, we moved on to working with Waverley’s design and editorial departments.

Production

During this project, we worked closely with colleagues in the marketing department and also with the design and editorial teams to produce a animated video content, landing pages, emails, A4 adverts and A5 flyers plus social media images.

Roll-out

Roll-out of the assets produced across all channels was planned to be coordinated to reach as many people as possible, with bespoke content for previous participants and for potential new participants. Reminders and updates were created, and also a follow-up plan once the event had taken place.

CAMPAIGN ASSETS

Working with the design and editorial departments, we managed all the imagery and copy.

b

Landing page

Social media assets

Creative Ideas / Brainstorming

Email

i

Flyers / Adverts for print

CAMPAIGN ASSETS

Working with the design and editorial departments, we managed all the imagery and copy.

b

Landing page

Social media assets

Creative Ideas / Brainstorming

Email

i

Flyers / Adverts for print

Introduction video for 2019 – ‘The Story So Far’

This was created by Waverley Abbey’s in-house videographer and design team with marketing overseeing the project.

Email Campaign

We created an email campaign to attract new signups, and different emails for those already signed up. The emails were built by Creative Bytes using Mailchimp, working with assets briefed to the Waverley Abbey in-house design and editorial team.

Additional marketing opportunities

Waverley Abbey Resources also included adverts for National Prayer Weekend in some of their regular publications. In this example, they built-in references to the National Prayer Weekend. All of Waverley’s video, print and social media content was produced by their in-house videographer, design, marketing and editorial teams.

Email Campaign

We created an email campaign to attract new signups, and different emails for those already signed up. The emails were built by Creative Bytes using Mailchimp, working with assets briefed to the Waverley Abbey in-house design and editorial team.

Additional marketing opportunities

Waverley Abbey Resources also included adverts for National Prayer Weekend in some of their regular publications. In the example below, they built-in references to the National Prayer Weekend. All of Waverley’s video, print and social media content was produced by their in-house videographer, design, marketing and editorial teams and we enjoyed our time working with them.

Other Recent Works

Case Study: Better U Therapies Website

Case Study: Better U Therapies Website

Website design & BuildCase StudyBetter U Therapies WebsiteBetter U Therapies is a small business run by Sarah that offers various specialist sports massage and scar tissue massage services. She is passionate about helping everyone enjoy good health whatever health...

Case Study: The Logic of Life Book Cover

Case Study: The Logic of Life Book Cover

Graphic DesignCase StudyTHE LOGIC OF LIFE Book CoverThis book cover design was for an independent author. Once the image was chosen for the cover, we then produced a variety of visuals based around the image and the general feel of the cover as discussed with the...

Case Study: Systematic Theology Book Cover

Case Study: Systematic Theology Book Cover

Graphic DesignCase StudySystematic Theology Book CoverSPCK (Society for Promoting Christian Knowledge) approached us to help with some book cover design during an exceptionally busy time for them.Team SPCKCreative BytesCategories Graphic DesignBook Cover DesignSPCK...

Let's Start Something new
Say Hello!

Use this form to make an enquiry about our services or ask us a question