Marketing
Case Study
National Prayer Weekend Marketing
National Prayer Weekend was a project that ran from 2015-2019. Employed in-house within the marketing team, collaborating with the design and editorial teams at Waverley Abbey Resources. I helped project manage various assets for the new campaign each year to raise awareness, drive traffic and convert to signups for National Prayer Weekend.
Team
Employed in-house with Waverley Abbey Resources
Categories
Marketing
Advertising Campaign
National Prayer Weekend was a project that ran from 2015-2019. Employed in-house within the marketing team, collaborating with the design and editorial teams at Waverley Abbey Resources. I helped project manage various assets for the new campaign each year to raise awareness, drive traffic and convert to signups for National Prayer Weekend.
Team
Employed in-house with Waverley Abbey Resources
Categories
Marketing
Advertising Campaign
PROJECT COORDINATION
Project start
At the brainstorming and idea generation stage, there were several meetings and consultations on initial concepts and learning from previous years. Once all the preliminary stages had been completed, we moved on to working alongside Waverley’s design and editorial departments.
Production
During this project, I worked within the marketing department and also closely with the design and editorial teams to help produce animated video content, landing pages, emails, A4 adverts and A5 flyers plus social media images.
Roll-out
Roll-out of the assets produced across all channels was planned to be coordinated to reach as many people as possible, with bespoke content for previous participants and for potential new participants. Reminders and updates were created, and also a follow-up plan once the event had taken place.
Project start
At the brainstorming and idea generation stage, there were several meetings and consultations on initial concepts and learning from previous years. Once all the preliminary stages had been completed, we moved on to working alongside Waverley’s design and editorial departments.
Production
During this project, I worked within the marketing department and also closely with the design and editorial teams to help produce animated video content, landing pages, emails, A4 adverts and A5 flyers plus social media images.
Roll-out
Roll-out of the assets produced across all channels was planned to be coordinated to reach as many people as possible, with bespoke content for previous participants and for potential new participants. Reminders and updates were created, and also a follow-up plan once the event had taken place.
CAMPAIGN ASSETS
Working with the design and editorial departments, the team managed all the imagery and copy.
Landing page
Social media assets
Creative Ideas / Brainstorming
Flyers / Adverts for print
CAMPAIGN ASSETS
Working with the design and editorial departments, the team managed all the imagery and copy.
Landing page
Social media assets
Creative Ideas / Brainstorming
Flyers / Adverts for print
Email Campaign
We created an email campaign to attract new signups, and different emails for those already signed up. I built the emails using Mailchimp, working with assets briefed to the Waverley Abbey in-house design and editorial team.
Additional marketing opportunities
Waverley Abbey Resources also included adverts for National Prayer Weekend in some of their regular publications. In the example below, they built-in references to the National Prayer Weekend. All of Waverley’s video, print and social media content was produced by their in-house videographer, design, marketing and editorial teams working together, and I enjoyed my time working with them.
Email Campaign
We created an email campaign to attract new signups, and different emails for those already signed up. I built the emails using Mailchimp, working with assets briefed to the Waverley Abbey in-house design and editorial team.
Additional marketing opportunities
Waverley Abbey Resources also included adverts for National Prayer Weekend in some of their regular publications. In the example below, they built-in references to the National Prayer Weekend. All of Waverley’s video, print and social media content was produced by their in-house videographer, design, marketing and editorial teams working together, and I enjoyed my time working with them.
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