Marketing
Case Study
Waverley Abbey College Marketing
Waverley Abbey College offers courses up MA level in Counselling and Spiritual Formation with new courses being added all the time. Employed in-house working with the
in-house design and editorial teams at Waverley Abbey College, I helped generate copy and co-ordinated the production of various assets for a campaign to raise awareness about courses, drive traffic and convert to course bookings.
Team
Employed in-house with Waverley Abbey College
Categories
Marketing
Advertising Campaign
Waverley Abbey College offers courses up MA level in Counselling and Spiritual Formation with new courses being added all the time. Employed in-house working with the in-house design and editorial teams at Waverley Abbey College, I helped generate copy and co-ordinated the production of various assets for a campaign to raise awareness about courses, drive traffic and convert to course bookings.
Team
Employed in-house with Waverley Abbey College
Categories
Marketing
Advertising Campaign
PROJECT Coordination
Consultation
For each area of Waverley Abbey College’s student programmes, I gathered information and copy alongside the planning and content meetings. I was able to begin working through the copy, concepts and briefs for design for the various assets needed. These included A5 flyers, A4 print adverts, website updates and social media.
Development
Working as part of Waverley’s marketing department, briefing the design, website manager and editorial teams and Waverley Abbey College staff to produce marketing materials which often needed to conform to strict college guidelines, brand guidelines and language.
Result
Waverley Abbey College has multiple entry points for courses, and multiple course options and streams that students can take. The advertising was succinct, but also clear. The style was clean and simple, and the goal was to encourage course signups and new leads. The most effective adverts were sent via email and very niche magazine advertising.
Consultation
For each area of Waverley Abbey College’s student programmes, I gathered information and copy alongside the planning and content meetings. I was able to begin working through the copy, concepts and briefs for design for the various assets needed. These included A5 flyers, A4 print adverts, website updates and social media.
Development
Working as part of Waverley’s marketing department, briefing the design, website manager and editorial teams and Waverley Abbey College staff to produce marketing materials which often needed to conform to strict college guidelines, brand guidelines and language.
Result
Waverley Abbey College has multiple entry points for courses, and multiple course options and streams that students can take. The advertising was succinct, but also clear. The style was clean and simple, and the goal was to encourage course signups and new leads. The most effective adverts were sent via email and very niche magazine advertising.
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