Marketing

Case Study
Waverley Abbey College Marketing

Waverley Abbey College currently offers courses up MA level in Counselling and Spiritual Formation with new courses being added all the time. Working closely as part of the whole team at Waverley Abbey College, we created various assets for a campaign to raise awareness about courses, drive traffic and convert to course bookings.

Team

Waverley Abbey College
Creative Bytes

Categories

Marketing
Advertising Campaign

Waverley Abbey College currently offers courses up MA level in Counselling and Spiritual Formation with new courses being added all the time. Working closely as part of the whole team at Waverley Abbey College, we created various assets for a campaign to raise awareness about courses, drive traffic and convert to course bookings.

Team

Waverley Abbey College
Creative Bytes

Categories

Marketing
Advertising Campaign

PROJECT Coordination

Consultation

For each area of Waverley Abbey College’s student programmes, we gathered information and copy alongside planning and conetnt meetings we were able to begin working through the various assets needed. These included A5 flyers, A4 print adverts, website updates and  copywriting for social media.

Development

We worked closely with Waverley’s marketing department and also with the design, website manager and editorial teams and with Waverley Abbey College staff to produce  marketing materials which often needed to conform to strict guidelines and language.

Result

Waverley Abbey College has multiple entry points for courses, and multiple course options and streams that students can take. The advertising was  succinct, but also clear. The style was clean and simple, and the goal was to encourage course signups and new leads. The most effective adverts were sent via email and very niche magazine advertising.

Consultation

For each area of Waverley Abbey College’s student programmes, we gathered information and copy alongside planning and conetnt meetings we were able to begin working through the various assets needed. These included A5 flyers, A4 print adverts, website updates and  copywriting for social media.

Development

We worked closely with Waverley’s marketing department and also with the design, website manager and editorial teams and with Waverley Abbey College staff to produce  marketing materials which often needed to conform to strict guidelines and language.

Result

Waverley Abbey College has multiple entry points for courses, and multiple course options and streams that students can take. The advertising was  succinct, but also clear. The style was clean and simple, and the goal was to encourage course signups and new leads. The most effective adverts were sent via email and very niche magazine advertising.

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